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What
is Contact Management?
'The management of all tasks and information
related to developing and maintaining relationships with the people
with whom you do business'
Contact management is part of
the Customer Relationship Management (CRM) jigsaw.
'Companies use the data they collect
not only to understand customers, but to serve them better: Thereby
creating long and profitable relationships with them.'
Ideally contact management software
should embrace the following areas:
TARGET NEW BUSINESS
Analysing historic sales trends allows the user to understand best
customer profiles and use the information to plan the most cost
effective sales and marketing campaigns
GENERATE NEW LEADS
Contact management software is a comprehensive tool for marketing
either existing information or bought in information imported into
the software. This can be easily managed to produce direct mail
shots, fax shots and e-mail communications
CONVERT LEADS TO SALES
Software that supports the sales process, tracking all communications
with the prospect. Ensuring maximum service levels are maintained
throughout the sales cycle, helping to close more business, more
quickly. Provides management reports to check on the performance
of a single team member or the whole sales team.
IMPROVE CUSTOMER RELATIONS
The efficiency of a business is often judged on it's ability to
find information quickly, CRM software tracks every contact with
every customer, laying the foundation for a long and profitable
relationship.
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